So you spend thousands of dollars launching and designing your site youโve exchanged countless emails and phone calls with your designer and developer and you are finally ready. Itโs go time and you flipped the switch! Now what? Customers will flock to you by the thousands right? โ Wrong!
Unfortunately it doesnโt work that way. Getting your website setup, published and making sure people find it are two completely different things โ If you build it they will NOT come. Building "it" is only 10% of the job at most. Probably less.
92% of the real work is done in the marketing and backend operationsโ
Your business website is competing against thousands if not millions of other sites in your industry on the Internet. Just like your business you have competitors but no two businesses are alike. These sites are all different; they have different purposes, themes and factors that make them desirable to both a consumer and the search engines (Google, Yahoo, Bing).
Googleโs job is to show consumers the most accurate, relevant information and takes hundreds of factors into consideration from site look, speed, objective, age, reputation, social signals, on page seo and off page seo to name a few.
Think of it this way โ If you open a cupcake shop inside a strip mall that was hidden behind trees, how would anyone ever find your awesome business? How would people looking for the best cupcakes in town ever reach you if they cannot see your store? How would anyone know you exist?
Getting search engine optimization can be an uneasy experience but it doesnโt have to be. The right SEO expert should explain all your option and break things down you to a level you understand.
They should develop a plan of action that is ever changing and should take the time to understand who you truly are and what factors drive your business, where your business is and where it needs to go.
They should be well versed in the art of SEO and be able to explain every aspect of it. They should have measurable goals and immaculate communication skills so you always know whatโs going on.
Digital Marketing can make a huge impact on your business and drive lots of new customers but it doesnโt solve all problems. There are lots of moving parts and a true professional should help you understand what happens to your potential customers once they land your site and provide recommendation to improve conversion, after all the ultimate goal is increased business.
Look for someone that is interested in building a long lasting business relationship and is truly interested in your business success.
Find out if Compass Reach is a good fit for you.
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